Investment Management
I just received a large liquidity event—how do I invest this without taking the same risk I took building my business?
After years of concentrated risk in your business, suddenly having liquid wealth brings both relief and new challenges. The instinct to "play it safe" is natural, but defining what that means requires careful thought.
A Different Kind of Risk
When you built your business, you accepted enormous concentrated risk because you had control and understanding. Now, with diversified investments, the risk is different—but avoiding all risk creates its own danger: your money may not keep pace with inflation and your needs.
Finding Your Balance
Time horizon matters: Money you need in 2 years requires different treatment than money for 20 years from now.
Diversification is key: Spreading risk across asset classes, geographies, and strategies reduces volatility without eliminating growth potential.
Quality over speculation: Focus on proven, transparent strategies rather than complex products promising outsized returns.
The Transition Period
We often recommend a phased approach to investing large liquidity events, both for practical reasons (dollar-cost averaging) and psychological comfort. There's no rush—getting it right matters more than getting it done fast.
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These scenarios represent common situations we help families navigate. Each client's circumstances are unique, and outcomes vary. This content is for educational purposes only and does not constitute financial advice.
